Stars to Drive Home the ‘Green’ Message
SINGAPORE — Sports is going green, and a handful of the Republic’s sporting stars will spearhead the effort to spread the message on environmental conservation.
The first group of Green Champions was unveiled yesterday, comprising six athletes. They will serve as role models embodying the association between sports and the environment.
Among them are C Kunalan, U K Shyam and Muhd Amirudin Jamal, who represent past and present track stars; veteran footballer Aleksandar Duric; paddler Isabelle Li; and cager Delvin Goh from the Singapore Slingers.
A ceremony yesterday saw the signing of a Memorandum of Understanding (MoU) between the Singapore National Olympic Council (SNOC) and the Singapore Environment Council (SEC) which sets the framework for the Green Champions programme, under which the athletes will champion sustainable development of sports in Singapore and will deliver conservation messages to members of the public and the sports fraternity.
“Sports play a part in many of our lives and people do look up to our athletes as role models,” said Jose Raymond, Executive Director of the SEC.”
“When we started looking into the sports sector, it was our intention to harness the value of sports and to find a way to link up both the environment and the sport sectors.
“Sports has an ability to inspire and rally people around each other and for our country. It is this power we hope to tap on such that we can spread the message of environmental conservation to as many people as possible.”
The chosen athletes will also front advertisements to promote eco-living through social media campaigns, and the SEC hopes the pioneer batch would help attract wider support from the sports industry.
Part of this voluntary programme has the SEC working with athletes who often travel overseas for competitions, providing them with a well-equipped eco-kit. The kit aims to satisfy the needs of the athlete with daily items that can be reused, such as towels and reusable cutlery sets.
A part of the agreement with the SNOC will see the SEC produce these kits for all the athletes who will be travelling to Myanmar for December’s South-east Asia (SEA) Games.
Asked if the 2015 SEA Games here could go green, SNOC Secretary-General Chris Chan said: “I think there is a possibility. During the Youth Olympic Games in 2010, we put in place a few eco-friendly measures and programmes. We will bring it up and hopefully it would be a green SEA Games for us in 2015.”
Published by Today, Felicia Quick on 9 July 2013
More images from the ceremony can be found below: