“Sports has an ability to inspire and rally people around each other and for our country. It is this power we hope to tap on such that we can spread the message of environmental conservation to as many people as possible.”
The chosen athletes will also front advertisements to promote eco-living through social media campaigns, and the SEC hopes the pioneer batch would help attract wider support from the sports industry.
Part of this voluntary programme has the SEC working with athletes who often travel overseas for competitions, providing them with a well-equipped eco-kit. The kit aims to satisfy the needs of the athlete with daily items that can be reused, such as towels and reusable cutlery sets.
A part of the agreement with the SNOC will see the SEC produce these kits for all the athletes who will be travelling to Myanmar for December’s South-east Asia (SEA) Games.
Asked if the 2015 SEA Games here could go green, SNOC Secretary-General Chris Chan said: “I think there is a possibility. During the Youth Olympic Games in 2010, we put in place a few eco-friendly measures and programmes. We will bring it up and hopefully it would be a green SEA Games for us in 2015.”
Published by Today, Felicia Quick on 9 July 2013
More images from the ceremony can be found below: